Overview
Since the 1980's, Cabinets Dakotah has been helping residential and commercial clients with their custom cabinet, countertop and woodworking needs. They are masters of their craft but didn't have the marketing or sales materials to prove their expertise.
After talking through their goals, a plan was developed to better showcase their capabilities. The first step was to create new messaging that told the story of Cabinets Dakotah and clearly explain the service they provide and how they help clients. Updated project photos were shot on location for various residential and commercial projects. The new content was also used in a printed brochure to help in the sales process.
A social plan was created to share their projects with a wider audience. A regular posting schedule on Facebook, Instagram and Pinterest helped drive awareness and engagement on social. Social posting helped provide additional traffic and leads to the website.
