- August 21, 2017
Crossfit Erosion is a new Crossfit gym that opened and was in need of a complete branding package. The inspiration behind the name was based on this belief:
The erosion process that built the Grand Canyon took thousands if not millions of years. Our bodies require time. Commit to the process and let’s see where you end up!
They had the name but needed someone to get them started in the right direction with the development of the brand, that’s where I came in. The logo was designed to give that sense of erosion that your body requires. Considerations were made to make sure the logo could work in all situations. It scales down well to embroidery on a hat or bag but also blows up well for a high impact graphics like vinyl window coverings or platforms logos.
When you enter the gym you are greeted with large vinyl graphics that give visitors an idea of what to expect along with class schedules. Inside, the logo can be found on equipment, platforms, and clothing. Crossfit Erosion is an excellent example of how good branding can excite a group of people and make them proud to be a part of it.
- Graphic Design
- Logo Design
- Social Media