- August 22, 2017
The 2017 Massenomics Strongman Showdown is the second year of the event at the Brown County Fair in Aberdeen, SD. The Brown County Fair is the largest fair in the state of South Dakota, with an estimated attendance of around 300,000. This draws large crowds to the event and means significant exposure can be brought to sponsors, competitors and products.
Massenomics needed shirts, programs and posters made to promote the event along with signs and banners to promote sponsors. I started with the logo design which used a different approach than your standard “flexing dude on a t-shirt”. Military themes and colors were used to create a logo that gained a lot of attention online from fans and interested spectators. Posters were hung around town and a Facebook page was created to increase awareness. Programs were printed to make it easier for the fans to follow along with events and keep track of competitors. Event t-shirt were designed and played a big part in making the competition memorable and generating revenue for the event organizers.
This approach of branding all touch points can make a huge impact in the awareness, sales, and success of an event.
- Graphic Design
- Logo Design
- Social Media