- October 09, 2018
The 2018 Massenomics Strongman Showdown marks the third year of the event at the Brown County Fair in Aberdeen, SD. The Brown County Fair always draws large crowds and this year was no exception. Estimated attendance to this event was 700-800 people.
The event logo is the key piece used in all of the collateral. The new logo was designed with a similar aesthetic to previous years. The idea was to make it a continuation of a series rather than a total overhaul. Once the logo was established, the long list of supporting pieces were developed. Shirts are always an important part of the contest. Designs are made for competitors and helpers. Spectators and fans can purchase shirts at the event or online. Posters, programs, banners, plaques, ads, sponsor signs, social media posts, podcast segments, radio interviews and even some cowbells were produced to aid in the promotion and success of the event.
Overall, the event was another big hit. Drawing a large crowd, great competitors and awesome sponsors is no easy task but solid design and multi-channel marketing prove to be excellent tools to promote almost any event.
- Graphic Design
- Logo Design
- Social Media