- September 28, 2018
Panther Graphics made its mark in the city of Sioux Falls with a forward-thinking philosophy and a reputation for high-end printing services. Since 1984, they have been known for their client-service and premier work. Panther has continued to grow that idea and their market space for over 30 years. In the summer of 2018 they moved to a new location to increase their space and better serve their customers. They also offered more services than ever before. With all of their growth and success came new challenges. The original company name “Panther Graphics” was becoming outdated. At this point the company offers so much more than “graphics” that they felt the name did not accurately capture who they who they are.
The first step in the rebrand was updating the name and logo. Panther Graphics had developed a solid reputation with all of their customers and most referred to them as Panther. This simplified name was decided on as the new company name going forward. The tagline “Premier print solutions” was created to accompany the logo.
With a new name came a simplified and updated logo. When asked to describe the company the team said they shared many of the same attributes as a real panther and used the words agile, fearless, intelligent, fast, adaptable, aggressive. With these words in mind the new logo was created. The logo gets away from the literal depiction of a Panther found in their old design. Instead, the new design uses typography to convey the attributes described by the team. The fang shape of the”P” calls back to the original logo. The new black and yellow colors were chosen in reference to the panthers fur and eyes.
The redesign continued with a new website, print collateral, marketing and more . The new website tells the Panther story while showcasing their work and services. All new photographs were shot for their portfolio, building and employees. All print collateral was updated to reflect the new brand. Email campaigns and postcards were sent to current and prospective customers to inform them of all of the updates taking place with Panther. New uniforms were made for all employees along with building decorations and signs. All of these pieces result in a new brand for Panther that represents who they are as a company today and where they see themselves headed in the future.
Tommy D Creative was an extremely vital component in the re-branding of Panther Graphics. We launched a full-scale re-brand project of our company in the Spring of 2018 and Tommy D Creative held an extremely prominent role during the development phase and continues to create for us to this day. He successfully executed the logo design process, complete website makeover, several mail pieces, email campaigns and all printed pieces. He was extremely responsive, reliable and understood our vision and goal to make the new “Panther” brand stand out above the rest. Rarely do you come across someone who is talented at both big picture ideas and executing the small details as this. I would recommend Tommy D Creative to any company, large or small, to get the job done.
- Graphic Design
- Logo Design